Swatch has announced a second collaboration with BAPE. Consisting of three designs, the collection was first teased in a coinciding campaign, before the Swiss watchmaker shared official product images.
Various influencers from all over the world have been chosen to star in the Swatch x BAPE campaign. These individuals — ranging from a fashion designer to a pro gamer and a YouTuber — champion a winning mentality and continually push their own limits.
Showcasing the Swatch x BAPE collection are fashion blogger Sherlina Nym, fashion designer Masa, professional gamer Brawks, DJ and Blogger Dani, TV presenter AJ, BMX riders Chad and Matthias, and YouTuber Carmie.
Swatch has begun to share interviews with each of the participating influencers on its official Instagram page. You can get a sneak peek at the collaboration with BAPE via the coinciding posts.
The collaborative collection centers around Swatch's Big Bold, here offered in Tokyo black multi camo, Tokyo gray multi camo, and Tokyo white multi camo. Each colorway incorporates BAPE camouflage, while the straps — as well as the model names — are a nod to Tokyo, the birthplace of BAPE, and the bezels note the favorite cities of both brands.
The Swatch x BAPE collection is due to release August 6. Visit Swatch.com for more.