Would you expect Kim Kardashian to create anything that isn't beige? Every Kim-related company, including shapewear imprint SKIMS and skincare brand SKKN, dabbles deeply with earth tones and it oughta be no shock that her new collaboration with Apple's Beats headphone line is available in various shades of brown.

No complaints here, by the way. Earth tones are always a good look for everything from athleisure to footwear, so this isn't a snipe.

If anything, we're celebrating Kim's refined, semi-fleshy palette.

Kim's Beats Fit Pro collab comes in three colors that sound pretty similar on paper: Moon, Dune, and Earth, which go from light to dark, respectively.

The usual tech is included, like spatial audio, Adaptive EQ, Active Noise Cancellation and Transparency modes, so the only real shift is in the earbud colors.

Perhaps that's why Beats by Kim only costs about $20 more than the normal models.

Whereas a conventional pair of Beats Fit Pro buds will run you $179, Kim's Beats collab will run $199.99 per pair when it launches on Apple's website August 16 and in-store the following day.

Here, it's worth reflecting on the beige-ification of Kim, which can almost certainly be attributed to ex-husband Kanye West.

West dressed Kim in the earthy palette he perfected with YEEZY SEASON collections.

Though she eventually evolved her wardrobe beyond the muddy YEEZY tones, Kim's personal brand is forever entwined with beige by her own design.

SKIMS' apparel, even including its Fendi collab, and SKKN's packaging is beige to the nth degree, which makes the Kim Kardashian brands feel complementary, fluid, unified.

Getting dressed and putting on makeup is that much easier when it all innately matches. That uniform ease is a big part of what Kim sells nowadays, Beats included.

The funny thing is that though this formula — alongside some other tricks — has made Kim very wealthy indeed, she has a different take on the beige allure.

“I wanted to break away from the idea that headphones have to be colorful to make a statement,” said Kim of her Beats buds. “This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.”

Certainly, Beats by Kim will help wearers blend in, but stand out? The whole point of SKIMS, SKKN, and all the rest of Kim's empire is to embody shapeless beige neutrality.

Nothing wrong with that, of course, but strange to see Kim reframe her branding as individualistic when that's never really been her oeuvre.

What To Read Next

  • Image on Highsnobiety

    At Bally SS23, Rhuigi Villaseñor Strikes Gold

    Style
  • Image on Highsnobiety

    Leave It to A$AP Rocky to Make the Western Tuxedo Look Cool

    Style
  • Image on Highsnobiety

    Bottega Veneta SS23 Is Full of Moods

    Style
  • Image on Highsnobiety

    HAL STUDIOS & ASICS Go Forest Mode

    Sneakers
  • Image on Highsnobiety

    Ferragamo Enters Its Sexy Era Under Maximilian Davis

    Style
  • Image on Highsnobiety

    All Things Julia Fox at Highsnobiety's Milan Fashion Week Party

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.