The Pantone Color Institute just recently announced its Color of the Year for 2017 – swatch 15-0343, otherwise known as Greenery. Since 2000, the company has annually chosen a color meant to reflect the current cultural climate, and while it doesn't focus on directly creating merchandise in its chosen shade, previous Pantone selections have proven influential across multiple facets of design such as architecture, interior décor, food, travel and, of course, fashion.

The decision is made based off elemental inklings rather than some weighty scientific research, with this year's color meant to be symbolic of “new beginnings” and is described by Pantone's vice president, Laurie Pressman, as being about "unity and community—connecting to oneself and others and a higher purpose, nature.” Given how terrible 2016 has been and the inauguration of Trump's presidency come January, the institute's choice couldn't feel more appropriate.

Only time will tell if Pantone's decision will actually translate across the fashion zeitgeist, though; green isn't really a go-to shade for many nor does it seem to hold substantial decree when it comes to dressing. But hey, we're open to it. Orange was an unexpected hit in 2016 (yet wasn't Pantone's choice for 2016, which was Rose Quartz and Serenity), so maybe 2017 will finally be the year that the world "goes green"?

We've trawled the depths of our shopping platform, What Drops Now, to compile some key threads that'll ease green into your wardrobe this season.


Green is often thought of as a pretty bold color, but it can also be worn quite subtly. Here are some options that tap the more low-key end of the spectrum.

Langford Parka

Canada Goose

Opening Ceremony

No Offers




Buy at Sputnik1985

Washed Denim Shirt


Gosha Rubchinskiy

Buy at DSM London

Trek Pants

from $225


(Available at 2 Merchants)
(Available at 2 Merchants)

Old Skool LX



Opening Ceremony

Buy at Opening Ceremony

Green With Envy

Turns out that streetwear has a bit of a thing for green, too. For Highsnob's most street-friendly shoppers, check out these jawns if you want your fit to be on point this season.

Polartec Fleece Earflap Camp Cap



Buy at Supreme EU

Shearling Bomber




Buy at Supreme EU
Jolly Roger Hoodie

Jolly Roger Hoodie



Buy at NOAH

Flame Logo Hoodie

from $105


(Available at 2 Merchants)
(Available at 2 Merchants)

1st Camo Button Down Shirt


No Offers

One Star '74 First String

from $115



(Available at 6 Merchants)
(Available at 6 Merchants)

Military Sneaker



Buy at KITH

Freak of Nature

Fashion savant, peacock dresser, eccentric. Whatever people call it, you're definitely not one to style for the sidelines. Take a gander at some of green's most eye-grabbing sartorial offerings.

Rubber Patch Beanie

Rubber Patch Beanie



Buy at Supreme EU

Slik-Satin Bomber

from $3546


(Available at 2 Merchants)
(Available at 2 Merchants)

Tiger Sweater Wool

from $687


(Available at 2 Merchants)
(Available at 2 Merchants)

Mohair Sweater



Buy at Slam Jam

Watermelon Duffle Bag


Golf Wang

Buy at Golf Wang

Distressed Boots


Maison Margiela

Buy at ssense

Find out how you can kill the FW16 season on a budget.

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