The Pantone Color Institute just recently announced its Color of the Year for 2017 – swatch 15-0343, otherwise known as Greenery. Since 2000, the company has annually chosen a color meant to reflect the current cultural climate, and while it doesn't focus on directly creating merchandise in its chosen shade, previous Pantone selections have proven influential across multiple facets of design such as architecture, interior décor, food, travel and, of course, fashion.
The decision is made based off elemental inklings rather than some weighty scientific research, with this year's color meant to be symbolic of “new beginnings” and is described by Pantone's vice president, Laurie Pressman, as being about "unity and community—connecting to oneself and others and a higher purpose, nature.” Given how terrible 2016 has been and the inauguration of Trump's presidency come January, the institute's choice couldn't feel more appropriate.
Only time will tell if Pantone's decision will actually translate across the fashion zeitgeist, though; green isn't really a go-to shade for many nor does it seem to hold substantial decree when it comes to dressing. But hey, we're open to it. Orange was an unexpected hit in 2016 (yet wasn't Pantone's choice for 2016, which was Rose Quartz and Serenity), so maybe 2017 will finally be the year that the world "goes green"?
We've trawled the depths of our shopping platform, What Drops Now, to compile some key threads that'll ease green into your wardrobe this season.
Green is often thought of as a pretty bold color, but it can also be worn quite subtly. Here are some options that tap the more low-key end of the spectrum.
Green With Envy
Turns out that streetwear has a bit of a thing for green, too. For Highsnob's most street-friendly shoppers, check out these jawns if you want your fit to be on point this season.
Flame Logo Hoodie
One Star '74 First String
Freak of Nature
Fashion savant, peacock dresser, eccentric. Whatever people call it, you're definitely not one to style for the sidelines. Take a gander at some of green's most eye-grabbing sartorial offerings.
Tiger Sweater Wool
Find out how you can kill the FW16 season on a budget.