For better or worse, UGG, and silhouettes like its signature Neumal Boot, have infiltrated fashion’s highest circles, with the likes of Eckhaus Latta and Y/Project seeking partnership with its soft-suede ideals. Now regarded as a global footwear phenomena, it‘s time to turn your sights back to UGG, a brand you may have been avoiding for all the wrong reasons.
Flaunting a collaborative roster with the likes of BAPE, NEIGHBORHOOD., SOPHNET., and Yosuke Aizawa’s White Mountaineering, UGG’s recent drive has helped craft it an aesthetic far departed from its humble, Neumal Boot beginnings.
Bring your attention back to UGG, and shop a selection of its best collaborations below.
NEIGHBORHOOD. x UGG
True to form, NEIGHBORHOOD. presented an image of refinement with its UGG partnership. Featuring a take on the classic Neumal Boot, through to slip-ons and mittens, NEIGHBORHOOD. has, through a focus on premium materials and updated cuts, given UGG’s otherwise pure-fashion output a more functional edge.
SOPHNET. x UGG
A far cry from UGG’s typical silhouettes, the SOPHNET. 705X Lace Low draws parallels to today’s chunky sneaker trend. Falling under the same umbrella as brands like HOKA ONE ONE, the 705X is a brave departure into the lesser-explored niche of functional aestheticism.
BAPE x UGG
Endorsed by none other than Lil Wayne, the storied UGG x BAPE capsule was successful in cementing the former as a force to be reckoned with in 2020’s footwear circuit. Playing well into the more exuberant tendencies of BAPE, the collaboration builds on some of the Japanese brand’s most-recognizable hallmarks, including its iconic APE Head Camo, and metallic embellishments.
White Mountaineering x UGG
True to its name, White Mountaineering’s collaboration is a function-first ideal, materialized via a wedge-soled boot, complete with hiking-inspired eyelets, supportive leather collaring, and a warm lining. The exposed fur along the design’s seams speaks to UGG’s earliest design sensibilities.
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