Double Tap to Zoom

adidas Originals has announced that it will be launching a partnership with none other than Beyoncé. The pop star will serve as a creative partner for the brand and be tasked with introducing new signature footwear and apparel to the market.

Part of the deal also includes relaunching Beyoncé’s Ivy Park brand in collaboration with adidas. This partnership is based on a set of core principles, which include the importance of women in leadership, shared ownership, empowerment, and collaboration.

“This is the partnership of a lifetime for me,” Beyoncé said in a press statement. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Stay tuned for more information regarding the specifics of the partnership as well as the collections that Beyoncé and adidas Originals will be dropping in the future.

We Recommend
  • Getting Gifty For Under Fifty
  • If We Are What We Eat, Maybe We Only Train As Well As We're Dressed?
  • Toys That Adults Can Get Away With Owning
  • There Are Two Ways to Warm Up. Both Come In Stripes of Three
What To Read Next
  • adidas’ Sweetest Italian Sneaker Is Basically Tiramisu for Your Feet
  • Nike’s Best Running Sneaker Looks Like a Sexy Lava Lamp
  • New Balance's Matcha-Flavored Dad Shoe Is Too Tea
  • How to Make a Beautiful North Face Jacket? Slide Into These Artisanal Grannies' DMs (EXCLUSIVE)
  • Bottega Veneta’s Ballerina Trail Shoe Is Its Weirdest Sneaker Ever
  • He Left Louis Vuitton to Create Fabric from Scratch