Highsnobiety
Double Tap to Zoom

Beyoncé marked yesterday's Juneteenth holiday by surprise dropping a new track “Black Parade,” and it comes with a powerful message and purpose.

"Black Parade" was co-written by Bey and JAY-Z. The song's message is to empower black people, Beyoncé boastfully sings about her African heritage, ancestral wealth, complexion, and demands reparations.

Alongside the song release, Bey shared a powerful message on her website explaining the song’s purpose. "Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right. "Black Parade" benefits BeyGOOD's Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need."

The singer's website also includes a directory of Black-owned businesses, created and curated by Beyonce's personal stylist Zerina Akers.

June 19, or Juneteenth, is the holiday commemorating the effective end of slavery in the United States. The date has taken on a deeper meaning in 2020 in the midst of calls for racial justice and recognition that Black Lives Matter.

Listen to "Black Parade" below. Want to catch up on new music? Or fancy spending those extra free hours on old favorites? TIDAL is offering its premium and HiFi services for $1 per month, with more than 60 million tracks available to stream instantly. Just click here to sign up.

We Recommend
  • Nike's Lowkey "Black Cat" Dunks Are Highkey Fresh
  • In "Triple Black," Nike's Shrunken Uptempo Is Still Clean, Extra Lowkey
  • In "Triple Black," Nike's Ultra-Stacked Running Shoe Is Maximal Minimalism
  • Nike’s “Black Cat” Air Maxes Are as Stealthy as They Are Luxe
  • You've Seen Black Air Force 1s. But "Black Cat" Air Force 1s Are Impressively Fresh
What To Read Next
  • Bode's Luxe Nike Sneakers Had Luxe Leather Babies
  • Ben Shelton Is Never Lonely in a Crowd
  • A Rugged Nike "Dunk" Made of Steel
  • A Workwear Pant Working Overtime
  • New Balance and Zalando’s City Pack 2.0 Says It All with a Nod
  • Nike's Wrinkly Mule Now Looks Incredible With the Lights Off