Burberry has announced it will stop burning unsold goods and will no longer use real fur.
In July, Burberry’s earnings report revealed that the label burned £28.6 million (approximately $38 million) worth of unsold clothes, accessories, and perfume in an effort to protect its brand and stop the pieces from being sold resold cheaply.
Burberry says that it already recycles or repairs unsold products and off-cuts, and is now looking to expand its efforts.
Before the announcement, Burberry used rabbit, fox, mink, and Asiatic raccoon fur in its pieces, but future collections — starting with Riccardo Tisci’s debut later this month — will be fur- and Angora-free.
“Modern luxury means being socially and environmentally responsible,” Burberry chief executive Marco Gobbetti said. “This belief is core to us at Burberry and key to our long-term success.”
In other style news, New York Fashion Week is moving toward a genderless future.