In its new Halloween campaign, Burger King pokes further fun at the face of the Golden Arches, Ronald McDonald, with a tagline that reads, “Come as a clown, eat like a King.”

Using the hashtag #ScaryClownNight, Burger King urges its customers to come to select establishments across the U.S. dressed in a clown costume on Halloween. To sweeten the deal, Burger King is offering the first 500 people to show up after 7 p.m. free Whoppers.

The ad for the campaign is as brilliant as the idea itself, with Burger King using a mashup of Stranger Things and IT to introduce the Halloween promotion. Check it out above.

BK has been on fire with some really outside the box ad campaigns that, more often than not, have come at the expense of its rival McDonald’s.

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