In its new Halloween campaign, Burger King pokes further fun at the face of the Golden Arches, Ronald McDonald, with a tagline that reads, “Come as a clown, eat like a King.”
Using the hashtag #ScaryClownNight, Burger King urges its customers to come to select establishments across the U.S. dressed in a clown costume on Halloween. To sweeten the deal, Burger King is offering the first 500 people to show up after 7 p.m. free Whoppers.
The ad for the campaign is as brilliant as the idea itself, with Burger King using a mashup of Stranger Things and IT to introduce the Halloween promotion. Check it out above.