Byredo’s Latest Byproduct Is Just Like Being Wrapped in a Big Blanket
You may know Byredo as a fragrance and beauty label, but in reality, it is so much more than that.
Through its Byproduct range, Byredo and founder Ben Gorham have ventured into everything from apparel to accessories, creating a handful of limited-edition pieces that align with the label's aesthetic and ethos. We've seen a partnership with Our Legacy, a collection of handbags, eyewear, blankets, and so on, and now Byredo is collaborating with Reborn in Color.
Described as a "wearable blanket," the two have created a limited-edition unisex jacket that mimics the feeling of wrapping up in a big, cozy, down blanket. If you're from Byredo's home country Sweden, you'll be no stranger to the cold, nor weather-proof outerwear.
Arriving in two colors, black and bubblegum pink, the jacket features 70% recycled down and 30% recycled feathers and uses Reborn in Color's 100% recycled down blankets to create the oversized jacket. The silhouette has been reimagined and comes with a hood, elastic drawcord bottom, and large patch pockets.
If you're looking to get your hands on the latest piece from Byredo's Byproduct range, the jackets are now available online where they retail at £755. If coats aren't really your thing, you can always invest in the label's latest mascara instead.
