Highsnobiety
Double Tap to Zoom

L'Art de L'Automobiles's Porsche has been the topic of conversation over the past few days ever since it was revealed at the IIA Mobility show earlier this month. The complete working concept based on the 968 is set to be displayed at Paris Fashion Week starting September 30, and ahead of the exhibition, the label has revealed a collaboration with fragrance maker Byredo.

Taking to Instagram the label teased an upcoming Kar Air Freshener featuring the green Porsche printed across, as well as co-branding at the back. Arriving in Byredo's popular Cotton Poplin scent, the air freshener isn't your regular car freshener.

This isn't Byredo's first collaborative venture. The Swedish label has collaborated with Our Legacy for a clothing capsule, worked with Travis Scott to develop a limited-edition fragrance, and has also worked with haircare label OUAI to develop exclusive products, so it only makes sense that its next partnership would venture into the world of automotive.

The collection is set to be available starting on September 30th online and in-store at 35037 rues des Francs Burgeois in Paris, alongside the Porsche and the collaborative apparel collection.

We Recommend
  • Part Handbag, Part Lamp: Bottega Veneta x FLOS Is Pure Italian Excellence (EXCLUSIVE)
    • Style
  • Audemars Piguet x Keinemusik Are Redefining the Art of Time
    • Watches
  • When Worlds Collide: Barbie X noonoouri Join Forces for a Reality-Traversing Collab
    • Art & Design
    • sponsored
  • ECCO x Illya Goldman Gubin Are Making Shoes Into Art
    • Footwear
    • sponsored
  • L'art de l'automobile's Next Collab Has Black Force Energy
    • Sneakers
What To Read Next
  • From the Screen to the Scene: Bumble Takes Things IRL for Not in Miami
    • Culture
    • sponsored
  • Finally, It's Confirmed! Matthieu Blazy Joins Chanel
    • Style
  • Miu Miu Made The Ultimate Miu Miu x New Balance Alternative
    • Sneakers
  • You've Never Heard of New York's Coolest New Fragrance Store (EXCLUSIVE)
    • Beauty
  • Is Louise Trotter’s Carven Departure the Start of a Great Designer Reshuffle?
    • Style
  • When Did Streetwear Get So Grown-Up?
    • Style