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Your Car Has Never Smelled Better, Thanks to L’Art de L’Automobile x Byredo

in CultureWords By Tora Northman

L'Art de L'Automobiles's Porsche has been the topic of conversation over the past few days ever since it was revealed at the IIA Mobility show earlier this month. The complete working concept based on the 968 is set to be displayed at Paris Fashion Week starting September 30, and ahead of the exhibition, the label has revealed a collaboration with fragrance maker Byredo.

Taking to Instagram the label teased an upcoming Kar Air Freshener featuring the green Porsche printed across, as well as co-branding at the back. Arriving in Byredo's popular Cotton Poplin scent, the air freshener isn't your regular car freshener.

This isn't Byredo's first collaborative venture. The Swedish label has collaborated with Our Legacy for a clothing capsule, worked with Travis Scott to develop a limited-edition fragrance, and has also worked with haircare label OUAI to develop exclusive products, so it only makes sense that its next partnership would venture into the world of automotive.

The collection is set to be available starting on September 30th online and in-store at 35037 rues des Francs Burgeois in Paris, alongside the Porsche and the collaborative apparel collection.

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