Nestled out in the mid-Atlantic lives one of nature’s hidden gems. The Azores, an archipelago west of Lisbon, home to dramatic landscapes that would easily pass for the fantasy worlds of Jurassic Park or Avatar, serves as the staging ground for Canada Goose’s latest outdoor experience - Spring 2023’s “Basecamp & Beyond,” through the lens of Cole Sprouse.
You’d be forgiven for not having heard of the Azores. While its breathtaking waterfalls, hot springs, rich flora, and characteristically unpredictable weather are enough to leave the mind split open in awe, its true beauty comes from its idyllic calm – a world away from worlds.
For Canada Goose, there’s no better home for its “Live in the Open” campaign than the island’s natural marvels; so rich in biodiversity, terrain, and ever-changing shifts through rain and shine, it makes for the perfect live demonstration of the Spring 2023 collection’s functional offering.
Performance is core to Canada Goose’s product offering, providing tactile function and practicability molded to a luxury aesthetic.
Through the eye of Cole Sprouse, who returns to Canada Goode for a third season of their creative partnership, in which these foundations are showcased against the backdrop of the Azores, highlighting the brand’s considered symmetry with outdoor life and the principles of this season’s interpretation of “Live in the Outdoors.”
When you first set foot on the Azores, taking to the bounty of natural riches that surround you at each of its footfalls, it’s impossible to feel anything less than awe; capturing the continents of these feelings is the essence of Cole’s work on the project, which strives to show how Canada Goose’s products work in random with the most diverse of the world’s landscapes.
Settling into the foundational qualities of protective clothing, Spring 2023 promises to afford the qualities required to tackle sun, rain, and wind without sacrificing style, whether for a hike or a city commute.
This presents itself as a series of transitional pieces, including AcclimaLuxe wind wear styles boasting lightweight resistance, such as the Sinclair Wind Jacket, Lundell Wind Jacket, Faber Wind Hoody, and Faber Wind Bomber.
Wind layers secured, the Azores, not unlike the UK, comes with the promises of showers, making waterproofing essential. Within Spring 2023, you’ll find a selection of rain jackets, lightweight pieces, hats, and footwear.
Underpinning the collection is a palette as rich and diverse as the Azores’ sweeping landscapes, boasting deep "Sunset Pink," "Sagebrush," "Northwood Khaki," "Glacier Blue," and "Ozone Blue," to name a few.
Before you book your next trip to the Azores to experience Canada Goose's “Live in the Open” lifestyle, you can indulge in the Spring 2023 online and instore now.
