This Friday, February 16, Apple Music is scheduled to premiere its anticipated Cash Money picture, Before Anythang: The Cash Money Story. The film centers around the life of co-founder Bryan “Birdman/Baby” Williams, specifically his time before Cash Money Records.

The documentary is narrated by Birdman himself, thus featuring telling interviews with friends and family.

Beginning with the death of his mother, Williams learned how to hustle at an early age, in large part due to his father. Since, Birdman has gone from the streets of New Orleans to travel all across the globe, ultimately becoming one of the most successful rap label owners and entrepreneurs in modern music.

For a glimpse at what to expect from Apple Music’s Before Anythang: The Cash Money Story, arriving February 16, press play above.

In other music news, Yasiin Bey has announced an upcoming Madlib-produced Black Star album.

Not NYC, not LA.