In an effort to shift the lens on modern football culture, Chivas has launched its own global concept club, Regal FC.

Matchday. Pints, the pub, an overinflatedly priced jersey, heartbreak, and jubilation. There's nothing to set your emotions in gear like a game of football, from pitch-side at Wembley to Sunday league.

Whether you love it or hate it, the sport is a global cultural force, and yet, the culture surrounding feels largely unchanged. Sure, we've seen a greater exposure to women's teams, the evolution of EA's FIFA, and sporting stars taking up active roles as style ambassadors and through political activism, yet, it always feels like there is more work to be done.

Regal FC's concept was created for that very purpose – to celebrate the game's influence across the globe by uniting multiple strands of modern football's evolving culture and community. To achieve this, the club brings together experiences, entertainment talent, and style-focused merch drops.

Here, football is unified – from grassroots community teams to celebrity fans, creatives, and players, with no barrier of entry.

The club's debut was marked with a 5-a-side charity tournament that brought UK talents like Headie One, Avelino, Yung Filly, and more to play alongside community clubs, including Grenfell FC.

Each team was decked out in custom kits by designer Marc Jacques Burton, the first of which will release online this December 1, with all sales proceeds donated to the charity Alive and Kicking which aims to bring jobs, sport, and sports education to underprivileged communities.

What To Read Next

  • Image on Highsnobiety

    The Best Sneakers to Add to Your Rotation This Week

    Sneakers
  • Image on Highsnobiety

    MM6 Maison Margiela Kickstarts a New Era for Salomon

  • Image on Highsnobiety

    A Shroud Envelopes MM6 Maison Margiela x Salomon

    Culture
  • Image on Highsnobiety

    MM6 Maison Margiela Transformed Salomon Sneakers Into Thigh-Highs

    Style
  • Image on Highsnobiety

    Self-Isolation Gave Birth to a Beautiful Runnaissance

    Culture
  • Image on Highsnobiety

    Bienvenue, Jacquemus x Tekla!

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.