In recent years, Korea has emerged as one of the world's fastest-growing fashion markets. The country is obsessed with fashion, and produces scores of talented designers, many of whom are now breaking out onto the global stage.
Beneath the surface, though, there's an insane market for counterfeit streetwear, and there's places in Seoul, Korea's capital, that are openly selling convincing knockoffs of hyped brands like Raf Simons, Off-White, Balenciaga and Fear of God.
Counterfeit Culture: Korea is Highsnobiety's first-ever documentary, and it explores the country's thriving market for fake streetwear. Counterfeit Culture also delves into the cultural and social forces that are driving Seoul's unique fashion scene. Korea is a country that's obsessed with trends, and while it's home to many promising labels, like many emerging markets, the country hasn't found its own voice in the global market — yet.
More importantly, Counterfeit Culture proves just how global street culture is now. In all corners of the world, you'll find people who are engaging with streetwear — and that's something we'll be exploring in more feature-length videos in the future.
Stay tuned for more episodes of Counterfeit Culture in the coming months.