Highsnobiety
Double Tap to Zoom

Denim Tears’ Tremaine Emory has taken to Instagram to tease his latest upcoming sneaker collaboration. Following a successful and powerful project with Converse, Emory has now teamed up with ASICS for further meaningful storytelling.

Two pairs of the ASICS GEL-MC Plus serve as the canvas for the project, which is called “Georgia Red Clay” and is inspired by the creative’s roots in Harlem, Georgia. In a text message from his father that Emory shared on Instagram (below), Emory’s father explains that the project references the red clay found near his hometown of Harlem. It also mentions that Tremaine’s mom’s father and his uncle worked for a brick and pipe company that used red and white clay to make fire bricks and pipes.

Both shoes arrive in tonal, almost reversed colorways. The first pairs a pinkish-white upper with hits of darker red across the midsole and outsole. The second colorway pairs a dark red upper with a pinkish white midsole. Both shoes are absolutely beautiful and a throwback to the ASICS glory days of 2010 to 2015, but it’s the project’s meaningful storytelling that elevates the collaboration to an entirely new level.

There’s no word yet on when the sneakers will be released, however, the teasers seem to indicate that an official release date isn’t too far off. Stay tuned for details and, in the meantime, check out the Denim Tears x ASICS GEL-MC Plus “Georgia Red Clay” above.

Shop more ASICS at Highsnobiety Shop

Image on Highsnobiety
ASICSGel-Kayano 5 OG
$140
Buy at Highsnobiety
Image on Highsnobiety
ASICSGEL-Kayano 5 OG
$56
Buy at Highsnobiety
Image on Highsnobiety
ASICSGel-Kayano 5 OG
$70
Buy at Highsnobiety

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • Cecilie Bahnsen's New ASICS Collab Is In Full Bloom
    • Sneakers
  • Kiko Kostadinov's Fluffy Levi's Denim Makes a Grande Entrance
    • Style
  • Levi's x Nike Air Maxes? Denim-Loving Sneakerheads Dream of This
    • Sneakers
  • ASICS’ New Collaboration Has Big, Bold Branding
    • Sneakers
  • ASICS’ Techy Sneaker Collab Is Beautifully Chaotic
    • Sneakers
What To Read Next
  • Studio VACO Shows Us Miami In HOKA’s Not In Run Club Finale
    • Sneakers
    • sponsored
  • Autry and Rob Pruitt Turned a Gas Station Chrome
    • Footwear
  • Vans' Mary Jane Skate Shoes? They're Luxe, Chunked-Up Stompers Now
    • Sneakers
  • adidas' Retro Running Shoe Is Even Better as a Tastefully Textural Stepper
    • Sneakers
  • Only The North Face Purple Label Can Turn Old Outerwear Into Fresh Masterpieces
    • Style
  • Nike's Jordan 4 "Skate Shoe" Looks Too Clean in Its Easter 'Fit
    • Sneakers