Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Diesel has just released its latest ad campaign, which takes shots at influencers. Titled "Be a Follower," the campaign features a series of scenarios in which real-life influencers have a harder time than the rest of us.

From influencers not being able to eat a meal without taking countless pictures of their food first, taking too long to undress, not being able to sneak out of a party, or spending an inordinate amount of time doing laundry, Diesel looks to remind us that the reality of being an influencer might not be as glamorous as it appears in our feeds.

Watch the campaign videos below and let us know what you think in the comments.

Your Highsnobiety privacy settings have blocked this YouTube video.
Your Highsnobiety privacy settings have blocked this YouTube video.
Your Highsnobiety privacy settings have blocked this YouTube video.
Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • Diesel’s Spring Summer 2026 Collection Hatches in Milan
  • Diesel SS26 Is Hunt or Be Hunted
  • Something Even Crazier Than a Denim Suitcase
  • Workwear Jackets Work All Year Round
What To Read Next
  • To Understand Pharrell's New Menswear, Step Into His Louis Vuitton Slippers (EXCLUSIVE)
  • Why a High-Tech Hiking Brand Keeps Opting for Lo-Fi Hiking Shoes
  • Three Designers You've Never Heard of Shook up Menswear's Most Classic Affair
  • Vans' Knotty Skate Shoe-Boot Is Hot To Trot
  • adidas’ Darling Samba Mary Jane Is a Golden Girl
  • Nike Put a Luxurious Fur Coat on a Low-Top Jordan Classic