Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Diesel has just released its latest ad campaign, which takes shots at influencers. Titled "Be a Follower," the campaign features a series of scenarios in which real-life influencers have a harder time than the rest of us.

From influencers not being able to eat a meal without taking countless pictures of their food first, taking too long to undress, not being able to sneak out of a party, or spending an inordinate amount of time doing laundry, Diesel looks to remind us that the reality of being an influencer might not be as glamorous as it appears in our feeds.

Watch the campaign videos below and let us know what you think in the comments.

Your Highsnobiety privacy settings have blocked this YouTube video.
Your Highsnobiety privacy settings have blocked this YouTube video.
Your Highsnobiety privacy settings have blocked this YouTube video.
Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • Diesel’s Spring Summer 2026 Collection Hatches in Milan
  • Something Even Crazier Than a Denim Suitcase
  • At Milan Fashion Week, the Clothes Are Nice. The Sets Are Amazing
  • Size up Your Bags & Downsize Your Denim, Says Diesel
What To Read Next
  • Nike's Steezy Sleeper Sneaker Is Anything But a Snooze
  • Vans’ Finest Winter Slipper Is a Whole Moo(d)
  • This Crisp adidas Samba Dresses in Kith Denim
  • Salomon Might Have You Looking at the Heir to the Trail Throne With This One
  • Why Does This Mug Have More Collabs Than Most Streetwear Labels?
  • Even at Its Lowest, adidas’ Superstar Is Absurdly Luxurious