It’s 11:30 AM and you’re working in the office. You’re still coming off your first coffee of the day and lunch isn’t for another couple of hours. In corporate purgatory, you look for a moment of relief – you need a Diet Coke break.
As you probably already know, the Diet Coke break has been trending on TikTok for months now as a romanticized escape from everyday life. You may not be aware that the Diet Coke break is treasured throughout every corner of culture. Most recently, the movement has gone high fashion as the soft drink calls on Creative Director Kate Moss to put her twist on the Diet Coke Break.
Of course, this isn’t the first time that Diet Coke has been mentioned in the fashion sphere. It was famously noted that the late Karl Lagerfeld would drink 10 cans of Diet Coke on average per day. More intentionally, past Diet Coke Creative Directors include Marc Jacobs and Jean Paul Gaultier.
So how is Moss making Diet Coke even chicer? The latest pursuit includes a drop of limited-edition designs where the duo has appointed artist Marc-Antoine Coulton to commission watercolor illustrations of the supermodel that wrap around each can.
“It was instinctive to conceptualise what the Break looks like in the world of fashion as Diet Coke has always been an industry favourite,” says Moss. “I wanted to give a glimpse behind the scenes with a Diet Coke wink. We’ve taken the spirit of what the 11:30 Break stands for while staying true to myself and what I love - using fashion to add a flash of glamour.”
