High-street French retailer Eleven Paris joins forces with Brice Partouche of April 77 on a collection of jeans and an accompanying campaign. Drawing on Partouche's design expertise, the two worked in the APRIL77 creative studios, fine-tuning the Eleven Paris jeans until both parties were completely satisfied with the results. Everything from fabrics, washes and labels, to cuts, buttons and patches has been considered, alongside cultural topics like music, independent cinema and rock icons. The result is denim that gets back to the essentials - no unnecessary flourishes to the cuts or colors; available in boyfriend, 7/8 skinny, slim and short for her, and for him, slim, skinny and regular cuts.
Look for the collection now at Eleven Paris boutiques and online.