Highsnobiety

Evian and Virgil Abloh have teased their forthcoming collaborative effort as part of their ongoing “Sustainable Innovation Design” initiative. The water bottle company, which has committed to becoming a circular brand by 2025, teased a new glass bottle on its Instagram.

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Additionally, Evian shared a similarly mysterious teaser for the SOMA 3.0 bottle which will also join their roster of collaborative bottles.

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And the collaborations don't stop there. In an unexpected reveal, Vetements took to Instagram to unveil a special edition, co-branded selection of recycled plastic bottles. The post encouraged followers to go to the Evian website to learn more about plastic recycling.

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Evian is preparing to make its plastic bottles from 100 percent recycled plastic by 2025, adopting a “circular approach” to plastic usage. To do so the company is calling for collaborations across industries to achieve a large-scale change in the way the industry makes, uses and reuses plastics.

 

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