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Cast your mind back to the world of 1970s professional b ball and what was on the feet of the Milwaukee Bucks, and later Los Angeles Laker’s, center, Kareem Abdul-Jabbar. The sportsman once voted the NBA’s most valuable player was perhaps the adidas Superstar’s single most biggest fan, as well as adidas’ greatest marketing asset.

The guy loved the shoe, nicknamed the “shell toe” due to its distinctive protective rubber toecap and first introduced in 1969 as adidas’ answer to the needs of professional NBA players. It was one of the first basketball shoes to feature an all leather upper and it became so popular in the ’80s, Run DMC even devoted a track to it: “My Adidas.”

Thanks to Finish Line, get your feet in a piece of history. The U.S. sportswear store is stocking the modern iteration of the sneaker in its OG colorway, black straps on white, now.

Words by Jack Drummond
Branded Content Editor