If you've ever tried to cop a pair of Yeezys, you already know how stress-inducing the process is between the backdooring, ridiculous lineups, online mayhem and raffle anxiety. So when New York-based boutique KITH decided to launch a new method to resolve this all-too-real issue over the weekend, the idea was immediately well-received.

“Today at 4PM EST we'll be releasing the Yeezy 750 Brown via an all-new app called Frenzy. Frenzy was designed to create a level playing field for customers,” KITH announced prior to the hyped release.

More interestingly, though, the app is one of the latest projects from Shopify and was a product of one of its "hack day" periods, a "two day period where everybody in the company takes off from doing what their day-to-day is and can work on a creative project,” as described by Shopify product manager Tucker Schreiber to Complex.

Additionally, he also indicated the app has partners lined up for releases on Black Friday and Cyber Monday - but wasn't able to divulge any further details. Schreiber and his team are currently working to build out the app into a full product.

One of the app's key features is the introduction of a pre-fill option which allows users to input their name, address and payment info before the launch actually happens - so you don't have to spend extra time inputting anything once the countdown ends.

If you're interested in giving Frenzy a try on the next big release date be sure to download it now via the iTunes Store.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.