GCDS
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GCDS

Brand: GCDS

Season: SS19

Key Pieces: The matching mint green denim vest and pants create the perfect spring outfit.

Release Date: Available now

Buy:GCDS

Editor’s Notes: Starring Alton Mason, Yung Taco, Lily McMenamy, and Esther McGregor (yes, Ewan McGregor is her father), the GCDS SS19 “Futuro Beach” collection campaign believes the future is bright.

Key to the campaign are the concepts of youth, diversity, and hope. The creative photoshoot conveys the brand’s message that “differences are what makes each one of us unique, each one of us special.” Pops of neon and Pokémon motifs add to the youthful feel of the colorful collection, and the gymnastic poses are in tribute to the Onitsuka Tiger sneakers capsule.

GCDS is set to open its second flagship store in Hong Kong later this year.

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