Gucci is celebrating the holiday season with a new Gift Giving campaign photographed by Harmony Korine. The editorial hones in on a winter getaway in the sun, as a cast of characters sets out on a festive cruise ship. The vessel itself is decorated with holiday ornaments, while those on board take advantage of food, drink, and various means of entertainment.
The Gift Giving collection showcases two of Gucci’s most recognizable patterns in the beige and ebony GG Supreme canvas and the standout Flora motif, here combined for the first time ever. The range of ready-to-wear garments, shoes, and accessories — with the latter including handbags, luggage, totes, leather goods, and a new jewelry case — is crafted from the new GG material and decorated with vibrant flowers. A number of accessories feature the label’s green-red-green web stripe and a metal double G.
In addition to the still images, Harmony Korine has created a coinciding Gift Giving 2019 campaign film. You can watch the visual below.