Last week we debuted the teaser trailer for our upcoming documentary: High End: The Regal-ization of Cannabis. As places like Canada and California go from medical marijuana to legalizing it for recreational use, more and more brands are stepping up to court a new kind of weed consumer—one who is as discerning about what goes into their body as much as what they wear on the outside of it.

The documentary also examines the past, present, and future of the California weed culture. We sit down with several industry insiders like Estrohaze to discuss the lifestyles of multicultural women in the industry, cultural appropriation, and how state and federal regulations will affect brands as legalization grows nationwide.

Check out the full trailer for High End above, and catch the full documentary premiering on 4/20 in Los Angeles.

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