Double Tap to Zoom

Nike's Air Jordan 40 just got better (and prettier).

After a "classic" debut, the Jordan 40 gets a "Dusty Rose" makeover. And really, the basketball sneaker is far from "dusty" in this new scheme, but it is pretty as a flower.

With the latest pair, pleasing pink shades cover the Jordan model's easy yet premium design, emphasizing its luxe blend of glossy patent and textured leather.

The Jordan 40 celebrates, well, 40 years of the Jordan Brand, arriving as a history-making sneaker referencing classic Jordan models and powered by Nike's finest tech. Specifically, it's the first Jordan model, let alone Nike shoe, to feature both Zoom X and Zoom Strobel cushioning in its sole.

Your Highsnobiety privacy settings have blocked this Instagram post.

The Jordan Brand has created not only its most advanced basketball sneaker yet, but also one that is highly comfortable. Not to mention, it looks pretty good.

Your Highsnobiety privacy settings have blocked this Instagram post.

The Air Jordan 40 officially entered the shoe game in July, offered in a clean white colorway called "The Classic." The debut rollout continues with these "Dusty Rose" iterations, which are scheduled to drop on Nike's website on September 20.

Expect to pay the model's usual retail price of $205 for the pink hooping shoes.

Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit the HS Style Guide for recs on all things fashion, footwear, and beauty

We Recommend
  • Nike’s Loveliest Air Jordans Wear Pretty Pink Denim
  • Union’s Patching Together Incredible Jordan 1s One "Fragment" at a Time
  • A Glorious "Wolf Grey" Jordan Sneaker Howls Again
  • Nike's Impressively Fresh Jordans Went From Black Cat to Lucky Cat
What To Read Next
  • Stylemaxxing Means Colorbalancing
  • When Running Was Just Running: The Lost Art of Losing Track of Time
  • BREAKING NEWS: Action Bronson Loves The Ellipse
  • New Balance Takes Running Back to a Time Before Strava With The Ellipse
  • Drake, Rihanna, Kendrick Lamar & More Depicted as ’80s Musicians
  • The Overlooked Style of ’80s British Indie Culture Is Prime for a Comeback