On this episode of The Dropcast, hosts Jian DeLeon and Noah Thomas are joined by Juice Rodriguez, the VP of Marketing at Concepts. Concepts is known for their footwear collabs, and over the years some of the hottest New Balances have come out of the Cambridge-based boutique.

Some of those classic kicks include a bright orange 997 referencing a certain high-end leather label, and a rose-colored pair of 997s with a striking similarity to brunch fans' wine of choice. We go through some of the week's best releases and go deep on the history of the New Balance 997, a shoe that originally debuted in 1990 and was designed by Steven Smith, the man behind other iconic kicks like the NB 1500.

Juice has some great advice for Noah (both the clothing label and the host) about how the NY brand can court bigger business. He also has some choice words about the latest lookbook from PLEASURES, the Needles x Velvet collab, and the Supreme Fall/Winter 2019 preview.

That brings us to the QOTW: What's the best item from the Supreme preview?

Dropcast listeners weigh in with some of the pieces they can't wait to cop, but we also wonder: Is this the season it goes a little quiet for the long-running label? Listen to hear us discuss why that might be the case. And for a chance to end up in a future episode of The Dropcast, stay tuned to the Highsnobiety Instagram to peep the Question of the Week, and call The Dropcast Hotline at 833-HIGHSNOB (444-4766) and leave a fire voicemail.

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