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The Best Reaction Memes to Kanye West & Lil Pump's "I Love It"

in MusicWords By Graeme Campbell

If you missed it, Kanye West has a new video. And it's completely obscene. And very funny.

Kanye dropped his and Lil Pump's collaborative track "I Love It" during Thursday's inaugural Pornhub Awards, for which he served as creative director. The track itself is a little goofy, but the video, produced by Spike Jonez and Amanda Adelson, is arguably 'Ye's funniest to date.

In it, Kanye and Pump don bizarre, oversized 'fits, the type that make David Byrne's suits look slim-cut by comparison. They can be seen striding down a futuristic hall that looks like something from 2001: A Space Odyssey, rhyming off pornographic lyrics like "I'm a sick fuck, I like a quick fuck" and "I like my dick sucked, I'll buy you a sick truck."

At one point, the camera zooms in on 'Ye's massive sliders in a nod to how he rocked them "the Japanese way" at 2 Chainz's wedding.

You could probably write a 4,000-word thesis on the absurdity of this thing, but sometimes it's easier to let the memes explain. From George Costanza to Tom Brady, peep the best ones below.

In related news, here's why Kanye and Pornhub are the perfect match.

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