Rising Korean rapper Keith Ape has linked up with China's most exciting rap group, Higher Brothers, for a track all about social messaging platform "WeChat." WeChat is a Chinese social media application which is now one of the world's leading social messenger services, which has over 938 million users.
The video itself is a running stream of the rapper's popping phone screen, which find the Chinese rap crew recording videos of them in the studio and receiving calls and messages from "Whack Labels." There's also footage of them receiving love from the likes of Migos, Lil Yachty, Famous Dex, KYLE and more. The phone screen footage gives you an insight of what it must be like to be an in-demand, upcoming rapper - everyone seemingly wants a slice of the pie. Check out the visuals above.
What else has Keith Ape been up to? Well he recently jumped on Indonesian sensation Rich Chigga's new Ronny J-produced track "Gospel.". Listen below.
In other music news, check out a new teaser for 2 Chainz's upcoming album 'Pretty Girls Like Trap Music' right here.