Kelvyn Colt has released the new song “Benz | I Know” along with an Instagram post sharing shots of the forthcoming video, which was created in collaboration with Mercedes-Benz's electric sub-brand, EQ. The team-up points to the forward-thinking approach the car brand is taking to contribute to the cultural zeitgeist and speak to a younger audience.

Colt first worked with Mercedes in 2019, when he headlined an event for the brand's EQ community in Linz, Austria. Now in its third year, the EQ community is a network of visionaries and opinion leaders from different industries that Mercedes brings together to discuss technology, innovation, and the future of mobility. Sharing a mutual interest in these topics, Colt and Mercedes kept in touch and, after some changes in plans due to Covid-19 restrictions, have now linked for the release of the track's video. A first glimpse at images from the video, which releases in full on September 24, shows Colt driving two of Mercedes's pinnacle electric cars, the EQC and the much-hyped Vision EQS show car.

Speaking to Colt about the song and the partnership, he explains, “It’s a funny story. My team and Mercedes were talking about what we could do together. I was in the studio whilst they were already having conversations about doing different things, and I wrote a song called Benz. I don't think of anything when I'm in the studio, I didn't make it for Mercedes, but the hook mentioned Benz.”

Bettina Fetzer, vice president marketing Mercedes-Benz AG, adds: "In order to start an interdisciplinary dialogue on the future of mobility and at the same time raise awareness around Mercedes-Benz EQ, we began to build a community consisting of inspiring personalities. By letting them take the stage and share their knowledge, we are able to reach a new audience. Mercedes-Benz has always been passionate about culture and inspiring creativity from experts, pioneers, visionaries and great minds. Our influence is not limited to automotive: we have multiple touch-points to many cultural industries from film and fashion, to sports, and of course music. We first met Kelvyn Colt in September 2019, and we are very proud that this young visionary has been a part of our community and journey ever since.”

Coming a month after Colt released the track "Hope | I Wonder", the new song shines a light on Colt’s personal journey and his experiences coming up in the German music scene. “Some people just don't want you to win. I became aware that there were certain people that I thought were my friends who got really, really upset when Mercedes gave me a car, so I was like, man, I'm going to make a song about this. But the song is not about teasing the other person, it's about focusing on my path, my world, my wellbeing, my success, my happiness, and everybody who's around me and not waste time focusing on people who wish negativity upon me.”

Listen to the new track above and head to Mercedes-Benz's website to learn more about the EQ initiative.

We Recommend
  • best american brands Alpha Industries Calvin Klein Converse
    The 21 Brands That Define Americana
    • Style
  • chore coats workwear jackets
    The Chore Coat is Where Workwear Peaks
    • Style
  • Image on Highsnobiety
    The Best Album Covers Of All Time Every Highsnobiety Reader Should Know
    • Culture
  • german clothing brands
    22 German Clothing Brands Every Highsnobiety Reader Should Know
    • Style
  • Image on Highsnobiety
    Everything to Know: adidas YEEZY's August 2023 Sneaker Sale
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • a look at the UNIQLO U FW23 collection
    UNIQLO U’s FW23 Collection Is Forecast-Proof
    • Style
  • Nike x Tom Sachs
    So, Are Tom Sachs & Nike Actually Reuniting?
    • Sneakers
  • gucci ss24
    There's No Raining on Sabato De Sarno's Gucci Parade
    • Style
  • jay-z yeezys outfit
    Is Jay-Z Wearing YEEZYs?
    • Sneakers
  • a look at the Hikaru Matsumura x Melissa collaborative Mogu bag
    Hikaru Matsumura x Melissa’s Bag Collab Is a Satisfying, Y2K Trip
    • Style
  • boss fw23
    Sophia the Robot Is a BOSS Model Now
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.