It's fair to say that KFC UK and Ireland had us all scratching our heads when it last week revealed the launch of its new "Clean Eating" burger.
The news came via a video posted to Twitter, featuring clean-eating expert Figgy Poppleton-Rice and a new burger containing "chia-seeded cauliflower bun," "unsweetened almond yoghurt," "ice cube relish," "spiralized chicken breast" and "100% British kale."
Now, we're not claiming to be experts in satire, but "ice cube relish" did sound a little suspicious. Nevertheless, some internet users reacted in anger and disdain (obviously) at KFC for neglecting traditional fried chicken.
Of course, it turns out that the clip was just a prank to launch a much naughtier, more KFC-like burger —the "Dirty Louisiana."
After revealing the full video (which you can see above), KFC put out a press releasing stating that the idea for the campaign was based on "consumer fatigue" around the clean eating trend: "Let’s get real – no one is craving a quinoa salad, lusting over a kale and celery juice, going weak at the knees for chia seeds or daydreaming about raw veg crudités."
Indeed. Thankfully, the "Dirty Louisiana" contains a chicken fillet, three sauces (black pepper mayo, "supercharger" sauce and BBQ sauce), two layers of cheese, cucumbers, and a hash brown. Look out for the new burger hitting KFC locations in the UK and Ireland in the coming weeks.
After you've finished watching the video, here are the weirdest Coke and Pepsi spinoffs over the years.