Kim Kardashian is suing fast fashion retailer Missguided for using her name and likeness to sell low-cost versions of celebrity-endorsed styles, according to The Hollywood Reporter.

Claiming a violation of her right of publicity and trademark infringement, Kardashian is asking for a minimum of $10 million in damages and an injunction to prevent Missguided using her name, image, or likeness to promote its products.

A statement by Kardashian's attorney Michael Kump reads, "Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing."

Your Highsnobiety privacy settings have blocked this Instagram post.

Using the above Instagram post as an example, Kump added, "Recently, for example, after Kardashian posted a photo on Instagram of a dress that was made for her, Missguided quickly responded with its own Instagram post boasting that it would be ripping off the design within 'a few days.'"

The Missguided post Kump refers to has since been deleted, but the attorney stated that the retailer had inserted Kardashian's Instagram handle into the post to "capitalize on her celebrity status and social media following in promoting the sale of its upcoming product." Kardashian believes that such tactics are to trick customers into believing she and the brand are working together. Updates to follow.

We Recommend
  • Can Beyoncé & Pharrell Lasso Cowboycore Back Into Relevance?
    • Style
  • The Enduring Appeal of Biker Fashion
    • Style
  • How to Style an Arm Sling, by Pedro Pascal
    • Style
  • The Curious Kim Kardashian Coca-Cola Conspiracy
    • Culture
  • Nike's Genius Phone Sling Is for K-Pop Royalty Only (For Now)
    • Style
What To Read Next
  • sacai & Nike's SS25 Hybrid Sneakers Are a Trail-Ready Surprise
    • Sneakers
  • Pharrell's Tiny Louis Vuitton Bag Is a Secret Millionaire Flex
    • Style
  • Inside A$AP Rocky's Debut Fashion Show, Where Everyone Dressed Like A$AP Rocky
    • Style
  • Story MFG.'s ASICS Sneakers Are Humble Perfection
    • Sneakers
  • Nike's OG Running Shoe Is Reborn as a Wild Hybrid Air Max Sneaker
    • Sneakers
  • Lucien Clarke Made DC Shoes’ Best-Looking Skate Sneakers In a Decade
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.