A 2003-04 LeBron James Upper Deck rookie Patch Parallel card has sold for $1.8 million at auction.

This Sunday, the rare card sets a record when it was auctioned at Goldin Auctions to Lob.com CEO Leore Avidar. According to ESPN, it's the most any modern-day basketball card has ever sold for.

The Upper Deck rookie Patch Autograph sets typically produce 99 of each card. This James card, however, was part of the rare Patch Autograph Parallel set that only produced the same number of cards corresponding to the number on the player's jersey. As James wore the number 23, there were only 23 of this card made.

According to reports, because it was graded as a 9.5 mint gem by Beckett grading service, there were only two of these particular cards graded that high. "There are only two of them, one of them is in private hands and the other was up for auction," Ken Goldin, founder of Goldin Auctions explained. "So this really was the single best LeBron card that somebody could have hoped to get. It was very active bidding, a lot of bidders, and we're happy with the results."

In the same lot a pair of Michael Jordan rookie-season, game-used shoes from 1984-85 sold for $369,000, and Patch Parallel Autographed LeBron James card from 2004-05 for $246,000.