This Iconic Sportswear Brand Is Reviving Classic Sneakers for the Ultimate Retro Collection
Italian sneaker brand Lotto is paying tribute to sporting history by reviving and reimagining its signature models from the ’70s and ‘80s.
At a time when retro sportswear continues to appear in and inspire current collections, the brand has a nostalgic appeal that’s undeniable. The Lotto Leggenda collection remains tied to the brand's historic sporting spirit but adds a contemporary edge with modern materials and a super-clean aesthetic.
The refined style and retro vibes come through strong in the Autograph tennis silhouette and Tokyo running models. While Osaka is an ultralight design with an EVA sole and notched tread, its upper comes in a variety of suedes, textured fabrics and leathers. Rhazhe is brand new model revealed with a suede and mélange fabric blend that’s set to drop in a series of fresh color combos.
Lotto launched in 1973 and established itself as a leading name in sportswear worn by legendary athletes for over four decades. Carlo Ancelotti, Ruud Gullit, Martina Navratilova, Boris Becker, Cafu, Luca Toni, Simone Perrotta, Mauro Camoranesi and Andriy Shevchenko, among others, all donned the brand in their respective sports, adding to the iconic retro image the brand has today and making it more relevant than ever before.
Check out the full collection in the gallery above and at lotto.it.
