Lotto’s heritage-based sporting designs are what made the brand famous and now the Italian label is set to apply over four decades of history to its new active lifestyle collection, LIFE’S.

Lotto has plenty of experience innovating for specific sports and performance, but this time around the label has turned its hand to designing for the sport of life. Whether for stylistic or functional purposes, activewear has become a part of our daily uniforms and Lotto is committed to giving people what they need to be active wherever they are.

The collection is split into two categories: LIFE’S Active and LIFE’S Inspired. As its name suggests, LIFE’S Active is ideal for sports and training, while LIFE’S Inspired is the more casual side of the collection for leisure and active living.

Using a mix of performance materials, the LIFE'S range is ergonomic, lightweight, and ideal for those living life on the go. It features pieces that are breathable, stretchy, and comfortable in a range of high-tech looks. The collection also includes a selection of equally agile footwear with cushioning and adaptive foam soles.

The collection is available online and instore now. Visit lotto.it to shop and then check out Lotto's recent collaboration with designer Damir Doma.

We Recommend

  • Image on Highsnobiety

    KNT’s New Collection Explores the Fundamentals of Fabric

    Style
  • Image on Highsnobiety

    Styling in the Rain With Herno’s New Collection

    Style
  • Image on Highsnobiety

    Les Benjamins New Collection Wears Its Heritage on Its Sleeve

    Style
  • Image on Highsnobiety

    Loro Piana’s Gorgeous New Collection Is a Travel Guide in Disguise

    Style
  • adidas sportswear

    adidas' Latest Sportswear Collection Shows a Brand Evolving

    Style
  • Image on Highsnobiety

    Get Trippy With Oi Polloi's Psychedelic Sportswear

    Style

What To Read Next

  • Image on Highsnobiety

    Is Leonardo DiCaprio Dating a 19 Year Old?

    Culture
  • Image on Highsnobiety

    The Case for Leather Jackets Has Never Been Stronger

    Style
  • Image on Highsnobiety

    Hermès Triumphs in the 'MetaBirkin' Trial

    Culture
  • Image on Highsnobiety

    Balenciaga Partners With the National Children’s Alliance

    Culture
  • Image on Highsnobiety

    Leonardo DiCaprio's Rumored Girlfriend Makes Rare Public Appearance

    Culture
  • Image on Highsnobiety

    The New Nike LeBron 20 Is a Part of History

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.