Highsnobiety

Pharrell's new Louis Vuitton Fall/Winter 2024 menswear campaign does some seriously stylish horsing around.

Shot by Colin Dodgson, the maison's latest advertising endeavor builds on creative director Pharrell Williams' take on the Yeehaw Agenda. A nod to the rich history of Black and Indigenous cowboys, P remixed Western-inspired attire with nods to streetwear and collaborations with artists from the Dakota and Lakota nations.

Off the runway and in front of Dodgson's lens, the collection is set against a backdrop of sprawling, snowy mountains — and it gets an extra boost from some furry friends. One shot features a model on horseback, sporting Damier-check denim and Louis Vuitton's ultra-luxe Timberlands. In another, the same horse nuzzles a pixelated "Damoflage" puffer.

Other key pieces that make an appearance in the campaign: Pharrell's turquoise Speedy bag, turquoise-accented 3.0 Millionaires sunglasses, and the LV Texan, a cowboy boot created alongside an expert bootmaker in Texas.

Louis Vuitton's embrace of cowboy-core comes at just the right time. Thanks to pop culture phenomena like Beyoncé's Cowboy Carter and Bella Hadid's embrace of all things equestrian (she's dating an actual cowboy), "horse girl" style — fringe, denim, and prairie dresses — are everywhere. Louis Vuitton gives the horse guys something, too.

We Recommend
  • Pharrell's Tiny Louis Vuitton Bag Is a Secret Millionaire Flex
    • Style
  • Pharrell Louis Vuitton-ified Apple's AirTags
    • Style
  • Rise & Shine! Pharrell's First Louis Vuitton Fragrance Is Here
    • Beauty
  • Tyler, the Creator For Pharrell's LV Is a Stroke of Brilliance
    • Style
  • Chequebooks Out: Pharrell's Second LV Drop Is Here
    • Style
What To Read Next
  • Burberry Trench? Lennon Gallagher Says Burberry Socks (EXCLUSIVE)
    • Style
  • From ASICS to Converse, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • MSCHF's Next Step? High Heels Made of Shower Slides (EXCLUSIVE)
    • Sneakers
  • Kith's Villain-Themed ASICS Are Marvel-ous
    • Sneakers
  • Rice Is Perfume’s New Favorite Comfort Food
    • Beauty
  • SYKY Is Your Travel-Free Ticket to Fashion Week
    • Style

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.