Highsnobiety

McDonald's looks to be following in the footsteps of Burger King — who recently partnered with Impossible Foods for the Impossible Whopper — by offering Beyond Meat's plant-based burger patties at select locations in Canada. According to Bloomberg, the fast food chain will sell the new product at 28 locations in Ontario during a three-month trial period.

The sandwich, made exclusively for McDonald's, is being utilized to “learn more about real-world implications of serving the P.L.T.,” says Ann Wahlgren, McDonald’s vice president of global menu strategy. P.L.T. stands for plant, lettuce, and tomato. “During this test, we’re excited to hear what customers love about the P.L.T. to help our global markets better understand what’s best for their customers,” she went on to add.

If McDonald's receives positive feedback from the test run in Canada, the company could be encouraged to bring the plant-based burger to its largest market, the United States.

“McDonald’s is an enormous company, and the U.S. is such a big market, that they’re taking their time in deciding which is best for them,” said MainFirst Bank analyst Alain Oberhuber. “We have yet to see which brands will do better in retail, and who knows, there may be another big player entering the game. McDonald’s is taking a wait-and-see approach.”

Customers in Canada will be able to customize their plant-based burger, opting to do without cheese, mayonnaise, and other ingredients. The patty will, however, be cooked on the same grill as other burgers and meat-based products.

Visit Bloomberg for more on McDonald's Beyond Meat trial in Canada.

We Recommend
  • McDonald's Clarifies: That French Fry Perfume Isn't Real
    • Beauty
  • Hello Kitty’s 50th Birthday Gift Is a Painfully Cute McDonald’s Meal
    • Culture
  • Kerwin Frost & McDonald's Adult Happy Meals: Everything to Know
    • Style
  • Kerwin Frost & McDonald's Clogs Have Their Eyes on You
    • Sneakers
  • McDonald's Is Bringing Back the Adult Happy Meal (Toys Included)
    • Culture
What To Read Next
  • 2024 Is Literally 424's Year (EXCLUSIVE)
    • Style
  • NOCTA & L'art de l'automobile Know How to Do Road
    • Style
  • Film Is Fashion Again
    • Style
  • New Balance Reskinned Its Most Classic Dad Shoe In Tasty Leather
    • Sneakers
  • Thanks to Snif's Pizza Perfume, You Can Eat Your Slice & Wear It Too
    • Beauty
  • Wear A$AP Rocky's Wild Wardrobe for $1,000 (4-Layer Underwear Included)
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.