Subtlety isn't Jeremy Scott's calling card. Over the years, the designer has produced flame-splattered UGGs and plagiarized iconic skate designs, while his tenure at Moschino has seen 2D optical trickery and mock dry-cleaning dresses appear on the runway. For his FW18 show for the house, Scott decided to take a trip to the fetish dungeon in his mind, putting PVC-slathered dominatrixes and muscled-up leather daddies on the runways of Milan Fashion Week.
Beneath all the deliciously enjoyable kitsch-sleaze, Scott did his best to keep things interesting, with his women in sliced-up pinstripe tailoring and men in trailing gowns, while graphic-heavy pieces covered in naughty words and safety pins will keep the buyers happy till SS19 rolls around.
Moschino is a quintessentially Milanese experience: fashion turned up to 11, with a tongue-in-cheek ethos that wants you to smile, not stroke your intellect. It might not be the most groundbreaking show on the FW18 runways, but as Scott marched down the runway with his troupe of Tom of Finland daddies and shining dominatrixes, he had at least left Milan fashion week with fond memories and a smile on its face.
For more Italian fashion antics, here's how industry insiders kept their heads warm at Pitti Uomo.