When considering brands that fuse militaristic inspirations and utilitarian design function, you'd be hard-pressed not to think of nanamica. With a name that translates to "House of the seven seas," preparation for the elements and a close connection to nature is ingrained in the brand's DNA and remains at the core of the new capsule collection alongside the Japanese branch of The North Face, operated by outdoor giant Goldwin.
nanamica is probably most familiar for international fans for its work on The North Face Purple Label, the cult TNF Japan sub-label that merges functionality with retro prep style. Up until 2019, the label was exclusive to Japan — bits and pieces began dropping in America and Europe that year as part of an extended experiment in international output. Unfortunately, Purple Label has again become a Japan-only imprint, so you'll have to fire up a proxy service to indulge.
Eiichiro Homma, who founded nanamica, also oversees The North Face Purple Label. For the first time, though, he's properly uniting nanamica with TNF through this collaborative collection — no Purple Label here!
Dropping in time for Fall/Winter 2021, nanamica's collaborative The North Face capsule collection was designed exclusively for domestic nanamica stores. A marriage of contemporary fashion and sportswear functionality, the capsule looks to '70s Japanese outdoor and '80s American preppy style as a source of inspiration for the fall uniform.
The nanamica x The North Face capsule collection will be available to shop exclusively in Japan from September 18.