Nike is opening the doors to its newest House of Innovation location tomorrow, July 30. Situated at the historic 79 Avenue des Champs-Élysées in Paris, House of Innovation 002 accounts for the third House of Innovation establishment, joining ones in New York and Shanghai.

Paris' House of Innovation spans nearly 26,000 square feet, across four flours. It provides customers with access to the latest Nike innovations, athlete storytelling, and experiences, while also being home to one of the largest assortments of Nike footwear in Europe.

"When consumers step into Nike Paris, they will experience our largest, most digitally connected and immersive retail concept in the world," said Heidi O'Neill, President of Consumer and Marketplace. "The strength of our digital portfolio combined with product innovation and amazing physical spaces, will connect members to the community of sport and to one-of-a-kind experiences, serving them in an incredibly personal way. We are so excited to bring Nike Paris to the city and to the world."

Nike Paris ultimately focuses on four major principles: "uniting shoppers to a global community of sport, serving women with our most innovative product and services, creating more opportunities for kids to get active, and designing a more seamless end-to-end consumer experience," the company revealed.

Beginning July 30, House of Innovation 002 will be open seven days a week from 10 a.m. to 8 p.m. CEST. You can learn more about the space by visiting Nike.com.

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