Nike Reboots Its Mighty Spring-Loaded Sneaker as a Luxury Shoe
The Nike Shox may be made distinct by its towering four-column sole unit but it's nearly as famous for being reworked by the American sportswear giant to seemingly no end. Take the new Nike Shox Z sneaker, which renders the original shoe almost unrecognizable.
In line with its classy new name, the Nike Shox Z elevates the familiar bulky sneaker into something more sophisticated.
Look again and notice that the four columns that typically provide Nike's Shox shoes their springy comfort have been reduced to two. And they are far shorter than usual.
This stylistic tweak lends the Shox Z shoe a more understated presence compared to its more aggressive forebears, even while minimizing its original applications as a running shoe. But the focus is clearly on aesthetics, rather than any kind of activity.
Even before this modernized Y2K sneaker hits the market stateside, several renditions of the newly sleek Shox Z silhouette were already doing the rounds.
Earlier this year, a black and university red version leaked online, reminiscent of one of Martine Rose's radical backless reinterpretation of the OG Shox. But it turns out that’s just one of the nine Shox Z colorways releasing on Nike’s website later this year, priced at $140.
Newly added to the pack is an iteration that wears a cyberpunk-coded dark green and neon paint job, a clear standout from the pack.
Combined with the shoe’s experimental DNA, the new palette gives it a quasi–high fashion edge that demonstrates the purpose of this transformed Shox.
That is to say, style over sport.
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