Double Tap to Zoom

NOAH's low-key adidas collaborations are a satisfying balm to the churn and burn of so many other streetwear team-ups. Hyped sneakers there and instantly sold-out drops there: isn't it all so exhausting?

NOAH & adidas' partnership, by contrast, focuses on lesser-known and relatively understated footwear models that are nowhere near as flashy as the stuff remixed by most other adidas' collaborators.

For instance, in 2021, NOAH redeveloped the Probound basketball shoe and it took on the old-school SL72 the year prior.

Your Highsnobiety privacy settings have blocked this Instagram post.

Launching on NOAH's website on June 23, the latest round of NOAH x adidas items teased a tailored track suit and what appeared to be collaborative Superstar sneakers that turned out to be a low-key pair of old-school adidas Adria.

If NOAH's latest adidas shoe had been Superstars, it'd denoted the rare time that NOAH worked on a shoe of relative fame.

As mentioned earlier, its previous adidas link-ups have rarely ever delivered anything more famous than the Gazelle and the Superstar, a perennial adidas best-seller, would've been a big script flip.

Your Highsnobiety privacy settings have blocked this Instagram post.

But the fact that NOAH is instead tackling adidas' Adria silhouette, a canvas shoe with a lower profile and conventional toebox, fits better within the NOAH x adidas ethos.

What with all the big adidas collabs these days — adiGucci, Balenciagadidas — NOAH's quieter approach remains a refreshing contrast.

NOAH's new take on the tracksuit does appear to riff on a similar sense of suiting as the adidas x Gucci collection, though it'll obviously be that much more attainable pricewise.

Your Highsnobiety privacy settings have blocked this Instagram post.

This all follows the strong series of collaborations that've peppered NOAH's Spring/Summer 2022 collection, including team-ups with Jimi Hendrix, Popeye, and Vans.

But it carries a bittersweet twist: according to adidas' press release, this is the final chapter in the NOAH x adidas story. Sad to see but so it goes, not like it's slowing NOAH's roll.

We Recommend
  • adidas' Bob Marley Track Jacket Turns A Sporty Staple Into Wearable Tribute
  • 21 German Clothing Brands Every Highsnobiety Reader Should Know
  • Six Years of adidas Collabs, One Exquisite Italian Wales Bonner Sneaker
  • The 26 Best Sportswear Brands in the World
What To Read Next
  • New Balance's Pistachio Dad Shoe Actually Goes Nuts
  • adidas' Scrumptious Samba-Flavored Sneaker Is a Butter-Soft Treat
  • Vans' Flattest Non-Skate Sneaker Is Even Better as a Slick Slipper
  • Nike's Rugged ACG Duck Boot Is Kinda Weird, Kinda Wild, All Weather-Ready
  • Converse's Laceless Leather Chuck Taylor Is the Quirkiest of Them All
  • Turns Out, Nike’s Crazy-Advanced Air Max Has a Freakishly Drippy Cousin