Season: SS19 mid-season
Key Pieces: The plaid hat is a must-cop for sunnier weather.
Release Date: Coming soon.
Buy: noahny.com and flagship stores.
Editor’s Notes: The Noah SS19 mid-season collection follows up its playful original SS19 offering with a drop of preppy, summer options. This mid-season drop sees a return of the Flower Chore pattern and the polka dot print as well as the introduction of nebulous tie-dye hoodies and memorable madras shirts.
This latest lookbook sees bold reds in the form of swim shorts and caps expertly balancing the collection’s staple items, which include plaid shirts and premium T-shirts.
As expected, additions to Noah’s summer offering integrate into and complement the wider collection. This can be attributed to the brand’s continued and unfailing attention to craftsmanship and a keen eye for emerging trends across skate, surf, and music cultures.
You can already cop the plaid 6-panel hat for £52 (approximately $66) and the Noah Beach Pant in black for £248 (approximately $316) at Dover Street Market, while the newer additions will be coming to the brand’s online and flagship stores in the coming weeks.