Key Pieces: A multicolored pastel varsity jacket, a plaid suit, floral print shorts, and a miss-match button-down top are the standouts from NOAH’s colorful SS19 collection.
Release Date: January 31
Buy: The first release takes place at NOAH’s NY flagship.
Editor’s Notes: NOAH‘s founder and creative director Brendon Babenzien reverts back to his youth for the brand’s SS19 collection, celebrating skate and surf clothing from that era. While looking to the past, Babenzien and company reinterpret styles for modern day.
According to Babenzien, “This season looks back to that time to remind ourselves that if it’s not fun, you’re wasting your time.”
NOAH SS19 includes an array of brightly-colored garments, in addition to all-over printed silhouettes. Playful shorts are a clear draw from the collection, which also includes swimwear and causal suiting.
NOAH is releasing its SS19 collection in weekly installments every Thursday through July, beginning today, January 31. The initial range is currently available at the brand’s New York flagship. See below for the remaining launch dates and locations.
Noah Online – Thursday, Feb 7
DSM LA – Thursday, Feb 7
DSM London – Thursday, Feb 14
DSML Webstore – Thursday, Feb 14
Noah Clubhouse Tokyo – Saturday, Feb 16
- Photography: Brianna Capozzi
- Stylist/Creative Direction: Haley Wollens
- Set Design: Ian Salter