Paa Fall/Winter 2020 Men’s. New York, NY. Editor’s Notes For the past six or so years, Paa has been making the kind of high-quality, low-key gear that courts the closets of New York's most stylish dudes. Founders Al Verik and Peter Jurado started out — like many of Paa's fans — as enthusiasts themselves. They were part of a generation of clothing heads who appreciated quality construction and knew the devil was in the details when it came to separating something as simple as a “good” ball cap from a bad one.

That's why when Paa first entered the menswear market a little more than half a decade ago, they began with a series of meticulously made hats that also functioned as a sly homage to satin MA-1 bomber jackets, with olive nylon on the outside and a bright orange brim nodding to the accessory's outerwear inspiration. Paa's latest collection, shown at New York Fashion Week: Men's, was a love letter of sorts, too. In some ways, it paid homage to an era of New York style immortalized on Tumblr and Wordpress accounts everywhere, a time in the mid-2000s briefly known as #menswear (pronounced “hashtag-menswear”).

“We didn't really have a budget for proper models, so we just tapped friends to help us out,” says Jurado. Models included Amardeep Singh, a UX designer and creative consultant who once ran a Tumblr called brrybnds. Singh used to make tchotchkes-like, meme-inspired pins and embroidered patches saying things like “Good Morning New York Let's Get This Money.”

“The whole show's been DIY basically,” says Verik.  In a similar vein, what makes Paa such a veritably New York label is the idea that Jurado and Verik just wanted to make cool shit together. And then it evolved into this entire collection along the way. Another look — a puffy vest worn over a Day-Glo green mock neck and forest green trousers — was modeled by Mordechai Rubinstein, the old-man-style anthropologist who documents how elderly New Yorkers and blue-collar workers kit themselves out on Mister Mort.

“It started with a DM. They slid in, and then followed up with an email to keep it profesh,” says Rubinstein, who brought his own pair of Merrell Jungle Mocs to wear with his look. Rubinstein and Singh represent different ends of the menswear spectrum that really fucks with Paa. On one end, the fussy perfectionist who only wants pleated wool trousers, heavyweight cotton T-shirts, and 60/40 down jackets in the purest possible form. On the other, there's the playful maximalist who treats Paa's versatile wares as negative space, the kind of everyday staple that gives you leeway to pull off something ridiculous worn over it.

Paa's muted design philosophy informs the universal appeal of the label, as well as its monotone Reebok collaboration: an all-tan or all-grey rendition of the Reebok Classic sneaker. It's the perfect shoe to pair with Paa's latest venture into knit accessories like socks, which Verik says they're extremely passionate about.

But as far as Rubinstein is concerned, he's extremely happy to see a young brand injecting some life into New York Fashion Week: Men's.

“I'm based here, so I'm more excited about New York than anywhere else,” he says. “It's the best runway in the fucking world.” Highsnobiety Shopping List Paa x Reebok Classic Sneakers

Low-key kicks that go with practically anything are always a no-brainer.

Cargo Trousers

Cut with a wide leg in a highly versatile British khaki, these workwear-inspired silhouettes are gonna be the go-to pant for plenty of dudes next fall.

Fleece Overshirt

Modeled by Complex sneaker personality Brendan Dunne (shouts to Full Size Run), he admits he's a longtime fan of Paa. The fleece overshirt is one of their staples, and this colorblocked version spices things up.

Speckled Wool Sportcoat

It might be hard to tell, but this sportcoat is made from a wool material with colorful speckles woven throughout, instantly separating it from the pack.

Spectators Jacket

One of Paa's staples—essentially an elevated coach jacket—their Spectators jacket comes in a new array of fabrics, but you can never go wrong with black.

What To Read Next

  • Image on Highsnobiety

    HANON’s Mizuno Contender Is an Ode To Japanese Football (& Dolphins)

    Sneakers
  • Image on Highsnobiety

    Tracking Ben Affleck's Unexpected Sneakerhead Journey

    Style
  • Image on Highsnobiety

    Is Tiffany & Co. Blinging Out Nike's Air Force 1?!

    Sneakers
  • Image on Highsnobiety

    Gucci Names Sabato De Sarno as New Creative Director

    Style
  • Image on Highsnobiety

    A Priest Says He Heard Rihanna Playing in Hell

    Culture
  • Image on Highsnobiety

    Lacoste & ASICS Took Over COMME des GARÇONS Shirt FW23

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.