Born in Amsterdam 15 years ago, Patta is one of the world’s foremost destinations for sneakers and streetwear. They still possess the kind of attitude and grassroots community approach that has defined street culture, largely thanks to its founders Guillaume Schmidt and Edson Sabajo, whose lived experience in the worldwide club scene and hip-hop culture has provided the diverse foundation that Patta still stands upon.
Fifteen years since its inception, the black-owned business still nails the important part of telling stories through product within the Highsnobiety world—it just doesn’t talk about culture, it lives it. Sabajo and Schmidt are still as involved as ever, and the team they’ve built is still very lean: about 32 staffers. The Dutch brand is celebrating its anniversary with a weekend-long pop-up in NYC, and they’re bringing the heat.
Today they released a collaboration with Vans and Carhartt WIP, with the latter consisting of a mind-blowing limited-edition vest, bib, and OG Arctic Coat that are hand-dyed and numbered in editions (some pieces are so scarce that only 40 were produced). Throughout the weekend they’ll be releasing products with Stüssy (paying homage to KRS-One’s “The P is Still Free”), a Coogi sweater that nods to Biggie Smalls, and exclusive NYC-themed Patta gear that honors the city where Sabajo and Schmidt used to cop mad kicks to resell back home in Amsterdam.
Speaking of kicks, the Patta guys kept mum about whether or not we’ll see a restock of their covetable Air Jordan VII collaboration, but the brand is regularly teasing what’s dropping at the shop on their Instagram account, so it can’t hurt to stay tuned.
They also had a friends and family night yesterday, where they dropped a limited-edition “Tres Reyes” tee in collaboration with Angelo Baque of AWAKE NY and the squad at Ghetto Gastro. The release effectively shut down the corner as people came through to celebrate, eat, and toast to Patta’s continued success.
Afterwards, we co-hosted a Highsnobiety SNDSYSTM afterparty at Brooklyn’s Public Records, where guests included 4-year-old Instagram sensation ZaZa, A$AP J-SCOTT, Rich Medina, and Tommy Wright III among many, many others. Check out what went down in the gallery below:
The Patta NYC Pop-Up is open through September 30 at 62 Kenmare Street in New York City.