Highsnobiety

An increased focus on health and wellness has left once-mighty soda companies scrambling to retain customers — with weirder and wilder seasonal offerings. This Easter, for example, you'll be able to crack open a festive can of marshmallow-flavor Pepsi thanks to an inspired collab between the soft drink producer and third-generation family-owned manufacturers of PEEPS.

Pepsi and PEEPS are hosting sweepstakes for the spring-inspired drop, which arrives in 7.5-ounce cans in the colors yellow, pink, and light blue. To enter the running they want you to upload a picture of how you're enjoying spring in a socially distanced manner to Twitter or Instagram, tagging @Pepsi, with the #HangingWithMyPEEPS and #PepsiSweepstakes hashtags

Check out some chilling examples below.

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“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long,” said Todd Kaplan, VP Marketing – Pepsi. “We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”

Will this marshmallow-flavored Pepsi deliver some momentary relief from this “very difficult year?” Why didn't they call it “PEEPSI?” We have questions and so does Twitter. Scroll down for some of the best reactions.

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Your Highsnobiety privacy settings have blocked this Twitter post.
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