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Prada

When it was announced that Raf Simons was joining Miuccia Prada as a co-designer of the Prada brand, I admit I was among some of the skeptics. I wondered whether two auteurs in the same kitchen could create a vision without setting it on fire. My fears were dispelled today, for Prada’s Spring/Summer 2021 collection (livestreamed from Milan without a live audience) was on point on all accounts — it was absolutely modern.

The Rafness added to the Pradaness was immediately evident in the graphic black on white prints, and in the minimalist silhouette that was Prada's signature in the late '90s and early '00s. Come to think of it, a sharp coat over a pair of tailored pants and a turtleneck are both very Simons and Prada — that is if you are old enough to remember this era.

These looks were followed by the most exciting garment in the collection that seemed like a hybrid between an anorak and a mac shown with scrunched up sleeves. The holes in turtlenecks, sometimes layered on top of each other, gave an irreverent edge that nevertheless seemed very Prada in its reserved execution.

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Prada

The second half of the show was a meditation on another classic: the "sexy librarian" Prada silhouette, in which a long A-line skirt had that Simons sculptural feel. Another Simons touch was throwing an oversized graphic hoodie over a skirt, and adding utilitarian elements like skirts with embedded bags, toughening up the Prada girl in the process. The idea, as per the show notes, was to marry the sophisticated with the utilitarian, and it worked.

The graphics continued throughout the collection and produced exciting results on every level, from the pastel prints slightly resembling Van Gogh's famous swirls to the black flowers on white satin.

The iconic Prada logo came in for heavy treatment. Initially I was bothered by the fact that the logo was virtually in every single look — such is the result of cynicism produced by our Instagram culture of conspicuous consumption. Yet by the end of the show I realized that the point was not — although surely it also was — that an average consumer will be drawn to a logoed garment, but interpreting the logo as a design element in itself. The black on white distressed logo on a white satin dress was particularly outstanding. The proof here was that it is still absolutely possible today to make a collection that is both commercially and creatively appealing.

In the livestreamed conversation that followed the show, Simons and Prada explained that they did not have much time to work on this collection because of travel constraints imposed by Covid-19. This was a blessing in disguise, because the collection shown was a fantastically tight edit of 40 looks that drove the point home without sacrificing the collection's narrative. It was a breath of fresh air at the time when bloated, 80 to 100-look shows of many major houses leave one absolutely lost as to any common theme, or simply bored.

From the consumer point of view there is no doubt that this collection will fly off the shelves. And come next fashion week — Covid-19 willing — your street style feeds will be full of the stuff. The only question left to ask is how Simons and Prada will translate their vision into menswear... January cannot come fast enough.

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