Welcome to The Glow Up, Highsnobiety’s series examining the bathroom shelves of beautiful people.

Princess Gollum might look otherworldly, but her approach to beauty is down-to-earth.

The Los Angeles-based model and Byredo makeup artist can pull off the most extreme of looks (see: her partly shaved head and red contact lenses), but at the end of the day, she's all about the basics: sunscreen, Maybelline, and the expert hand of her favorite facialist.

In fact, some of her wisest beauty advice has nothing to do with the latest product or procedure — crying, drinking green tea, and meditating are among the creative's essentials.

Enter: the less-is-more routine that keeps Princess Gollum grounded.

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First-ever beauty purchase

I was definitely a scene kid so the first product I ever "bought" was Maybelline eyeliner in the blackest shade of black. I made sure to get the one that looked like a mechanical pencil. Who has time to sharpen?

At the time, this was a really cool discovery for me. I can’t help but wonder... who do these products attract now? Maybe the next generation of angsty, emo adolescents?

Biggest splurge

My biggest splurge is committing to bi-weekly facials with Regina. She is someone I trust with my life and knows exactly what me and my skin need.

Holy grail

2022 is all about keeping it simple. Less is more.

  • Don’t think too much — meditate

  • Drink water, drink green tea

  • Cover up in the sun with Supergoop's Glow Screen

  • Curl and kiss your lashes with Byredo's Astronomical Mascara

  • Then kiss yourself with Dr. Devgan's Platinum Lip Plump SPF 30

  • If you're breaking out, no problem — try Starface's Pimple Patches

Drugstore favorite

I’m eternally stuck in my 2000s Avril Lavigne era, so Maybelline Sky High mascara + NYX lip liners = forever <3.

Best under-the-radar brand

Dieux Skin is known for their forever-reusable eye masks, made for us earth angels.

Beauty hot tip

Don’t hold it in. Cry it out if you have to.

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