Private White V.C. Mayfair Collection

The ambassador of Manchester’s sartorial and manufacturing heritage, Private White V.C. has given us an exclusive first look at its forthcoming FW16 "Mayfair" collection. Effortlessly blending smart contemporary styling with a relaxed aesthetic, it’s a thoroughly British look informed by the island nation’s weather and its unique approach to tailoring.

The "Mayfair" collection – so named after the premium London postcode and the site of one of two of the label’s brick-n-mortar stores – focuses on dusty tones, with oxford blues, camel, and khakis featuring prominently and anchored by monochrome pieces.

Made in Manchester under the creative directorship of Nick Ashley, the label proudly specializes in outerwear, with the collection’s flagship item – the Jeep Jacket – making a return for the season. The jacket is heavily inspired by and named after the iconic Willy MB Army jeep as used in World War II. However, Ashley’s ethos is heavily influenced by nature, with Private White V.C.’s clothes made "of the land [and] made for use on the land."

Accessories round out the collection, with shoes designed with esteemed shoemaker Joseph Cheaney and bags crafted with Bennet Winch.

The collection is available now direct from their Manchester and Mayfair stores. Follow the brand’s 'gram to stay in the loop and for some sartorial inspiration direct from the north.

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