PUMA x AMI's Collection Campaign Spotlights Elevated Sportswear
Elevated sportswear – that's the best way to describe PUMA x AMI's debut collection, bringing together the best of Parisian tailoring and innovative sportswear design.
Built on a base of PUMA sportswear essentials, the collection is elevated by AMI's understated, minimalist design and crafted from premium materials.
Apparel lines include a selection of t-shirts, polos, jackets, hoodies, shorts, sweatshirts, pants, and bras that can be effortlessly paired to create laid-back yet tuned-up colorful looks – complimented by a series of accessories that includes hats and bags.
Any PUMA collection without a selection of sneakers would, of course, be incomplete, so it should come as no surprise that three silhouettes make an appearance to create full looks.
First up is a pair of brand classics, the Suede Crepe and Slipstream Lo. The Suede features an understated green leather on beige suede construction, with a perfectly complementary crepe sole, while the Lo pairs white and beige-toned leathers for a peak summer look.
Last but not least; is the newly introduced chunky Suede Mayu, which pulls the same understated palette as the Slipstream Lo.
Speaking on the collections aesthetic and the pair's relationship, Alexandre Mattiussi, Founder and Creative Director of AMI, was quoted saying: “I'm very proud of the way we mixed the logos together, I think that the result is very impactful and that while this is a gift for us at AMI, it's a gift for PUMA too.
This is something that we share. This is what we call friendship. It is a very honest collaboration, not trying too hard, not pretentious.”
Your chance to shop the PUMA x AMI collection will come on first, exclusively at AMI stores on March 16, before its global release via both brands' online stores and select retailers on March 19.
